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EDUCATION

Michigan State University
Lansing, MI

May 2014

Bachelor of Arts, Advertising: Management & Media

SKILLS

  • Google AdWords Certification 2018
  • Trade Desk Academy Certification 2018
  • Microsoft Office
  • Prisma
  • Facebook Ad's Manager
  • Twitter Ad's Manager
  • Snapchat Ad's Manager
  • 4C
  • DoubleClick Manager
  • DV360
  • Amazon

EXPERIENCE

Social Media Coordinator | Omnicom Media Group

December 2017 – Present

  • Manage ~$18M+ budget allocations for social/search platforms for the Pepsico portfolio to determine the most efficient campaign outcome
  • In charge of all pre-campaign launch tasks: RFPs, recommendation decks, IO’s, billing, keyword/targeting, and ad copy builds
  • Refocus & negotiate recommendations for multiple campaigns to decrease overall CPM by 30%
  • Optimize campaigns and provide post-campaign reporting analysis'
  • Liaison between clients and partners to ensure accuracy & timely performances
  • Train and supervise assistants to advance their skills for future media roles

Account Manager | Concept Laboratories

November 2016 – November 2017

  • Created and presented business proposals and marketing plans to potential and existing clients
  • Managed purchase orders, reorders, and order confirmations to ensure all client expectations are met
  • Advised senior management on beauty and financial trends in the marketplace, while initiating large and small scale strategies to improve sales volume
  • Created weekly inventory reports and implemented strategies to move and rebuild the stock
  • Led trade show meetings to establish new business and maintain relations with existing clients
  • Primary accounts include: TJ Maxx, Marshalls, Home Goods, Burlington, Ross, DD's
  • Worked within Amazon platform to sell on average $50,000+ in products per week

Sales Executive | Trunk Club

June 2014 – October 2016

  • Met or exceeded all monthly sales goals
  • Grew my book of business to include over 600+ clients through referrals, emails, and networking
  • Applied sales branding, account management and marketing to acquire new business
  • Achieved top 25% in sales conversions among 250+ stylists
  • Created merchandising plans and trend reports to ensure salable assortment for upcoming seasons

Sales Associate | Givenchy

August 2009 – May 2014

  • Maintained inventory and designed visual windows
  • Built weekly sales reports to find opportunities for growth among the business
  • Increased my customer base by 36% through referrals and strong customer service

Account Executive Intern | WindowsWear

June 2013 – August 2013

  • Met with the creative teams of luxury brands to pitch how WindowsWear solutions would best fit their needs
  • Worked directly with the CEO and C-suite management to identify and meet with target clients such as Louis Vuitton, Armani and Kleinfeld Bridal
  • Developed and managed social media accounts: Facebook, Instagram, Pinterest, and Google+ and increased followers by 40%
  • Created media lists for press contacts that were high-end designers, visual merchandisers, and CEO's
  • Networked thru LinkedIn and NYC events to meet with visual merchandisers to pitch WindowsWear

Account Executive Intern | Limelight Communications

May 2013 – June 2013

  • Worked directly with the CEO to plan Emmanuel Sanders off-season Media Tour
  • Made E. Sanders the first professional athlete to stream live-video Q&A through Facebook page, which led to a feature on livestream.com
  • Planned, negotiated, and executed media campaigns and market research for E. Sanders and The National Kidney Foundation Walk